Syndication allows your podcast to be distributed across multiple platforms, ensuring that listeners can find you wherever they prefer to tune in. If you’re uncertain about the “how-to,” you’re in the right place. Let’s break down the process step-by-step.
1. Create a Hosting Account
Before syndicating, you need a place to host your podcast episodes. There are numerous podcast hosting platforms available, like Libsyn, Podbean, and Anchor. These platforms store your podcast files and provide an RSS feed, crucial for syndication.
2. Understand RSS Feeds
An RSS feed is essentially a file that updates whenever you add a new episode. Podcast directories use this file to list your episodes. Your hosting platform will generate this RSS feed for you.
3. Choose Your Platforms
While you might want to be everywhere, start by focusing on the big players:
- Apple Podcasts: The original podcast platform, it’s an essential place to be.
- Spotify: A rapidly growing platform for podcasters.
- Google Podcasts: Important for Android users.
- Stitcher, Overcast, Podchaser: Other popular platforms that can expand your reach.
4. Syndicate to Each Platform
Each platform will have its unique submission process, but they generally involve the following steps:
- Apple Podcasts: Via Podcast Connect, sign in with your Apple ID, click the ‘+’ button, and enter your RSS feed.
- Spotify: Go to the Spotify for Podcasters site, log in, click “Get Started,” and paste your RSS feed.
- Google Podcasts: Unlike other platforms, Google Podcasts will automatically index podcasts available on the web. Ensure that your podcast website is Google-friendly, and your RSS feed is discoverable. You can also manually submit your feed via the Google Podcasts Manager.
- Others: Platforms like Stitcher or Overcast will have their submission processes on their respective websites, usually involving signing up and providing your RSS feed.
5. Monitor & Update
Once syndicated, it’s crucial to monitor each platform for performance. Understand where your listeners come from, which episodes resonate, and tailor your content accordingly.
Additionally, remember that any changes made on your hosting platform (like uploading a new episode) will automatically reflect across syndicated platforms via your RSS feed. However, changes to your podcast name, description, or artwork might require manual updates on some platforms.
6. Engage with Your Community
Being on multiple platforms means a broader audience, but it also means feedback and reviews from different sources. Engage with listeners, respond to reviews, and create a community around your podcast.
7. Continuous Promotion
Remember, syndication increases your potential audience, but promotion drives listenership. Share your podcast across social media platforms, collaborate with other podcasters, and consider cross-promotions.
Conclusion
Syndicating your podcast is a fundamental step in increasing your reach and growing your listener base. By making your content accessible across various platforms, you’re ensuring that listeners have the choice and convenience to tune in from their preferred medium. Take the time to syndicate correctly, engage with your growing community, and watch as your podcast scales new heights.
